A clear, specific headline helps the right students find you and boosts profile clicks and bookings.

10 Practical Tips

1. Lead with a benefit

   Focus on the outcome students want (confidence, speed, creativity, fun).

   Example: "Beginner-friendly piano coach—play your first song fast.”

2. Be specific (instrument · genre · level)

   Narrow beats vague. State exactly what you teach and to whom.

   Example: "Jazz sax lessons for returning adults.”

3. Name your audience

   Kids, teens, adult beginners, audition prep, producers—say it plainly.

   Example: "Guitar for absolute beginners (ages 8–12).”

4. Show one unique edge

   Method, background, or approach (patient, structured, ear-training focus, etc.).

   Example: "Classical violin with easy sight-reading systems.”

5. Use relevant keywords

   Include the terms students will search (instrument, style, "beginner,” "online,” "exam”).

   Example: "ABRSM piano teacher · exam prep & theory.”

6. Keep it short & scannable

   Aim for a concise line students can grasp at a glance. Trim filler words.

7. Be honest & verifiable

   Avoid inflated claims. Only include numbers or credentials you can back up.

   Example: "B.Mus, 7+ yrs teaching—friendly, structured lessons.”

8. Match your tone to your brand

   Warm and encouraging, or focused and goal-oriented—just be consistent.

9. Avoid off-platform calls

   Do not add emails, websites, or social handles in the headline (violates policy).

10. Test & iterate

    Refresh your headline if views aren’t converting. Try a clearer audience or outcome.

Headline Formulas

• [Instrument] for [Audience] — [Outcome]
  "Piano for adult beginners — play real songs fast”
• [Style/Focus] [Instrument] — [Benefit]
  "Fingerstyle guitar — clean technique, musical tone”
• [Credential/Method] — [Who it helps]
  "Conservatory-trained vocalist — audition-ready coaching”

Good vs. Better

• Good: "Guitar teacher online”
• Better: "Blues & rock guitar for adult beginners—learn solos step-by-step”

Sample Headlines

• "Beginner piano for adults — play with confidence”
• "Jazz improv on sax — practical harmony & language”
• "Violin for kids 7–12 — fun, structured progress”
• "Studio-style voice coaching — pop & musical theatre”
• "Music theory made simple — exam prep & ear training”
• "Rock & metal guitar — tight rhythm, clean technique”
• "Songwriting & composition — finish songs you love”
• "Ukulele for first-timers — chords, rhythm, real songs”

Quick check before you publish: clear audience, clear offer, one unique edge, no off-platform contact, concise and readable.